Design industry job requirements "obligations, Opportunities & activities"

 Design firms or ad agencies 

These environments are great for creativity and an awesome place for team work , between people who all share the same passion for design and creativity. Its normally a fast- passed environment, intense, elated and exhausting, and the best part is you will be creating for an interesting variety of clients. With all of this one has to keep in mind that entry levels  can be hard to come by and in the beginning have shockingly bad pay. But if you stick it through and land a position, you can start to achieve an awesome portfolio and gain valuable and useful work experience to put to use towards future jobs and opportunities.    

Freelance or independent 

This is a wicked opportunity where you are your own boss (living the dream). But you have to remember that this means you have to do the hard yards and find your own clients, buy you own equipment and have to do the maths and run your own accounts. But most freelancers find work from within smaller companies who don't have the large budgets that larger firms have. You have the options to set-up shop with adobe, rent an awesome space in town or for the team experience work in an office with other creative types giving creative ideas and vibes. Of course this scenario works best after a few years of hard work, with hands-on-working-for-someone-else-experience and to get to have the learning experience of skills used in this industry,which will give you ideas on time management and contacts as well as potential clients to run your own business in a successful manner.

Referenced from:: http://whatintheworld.aiga.org/where.html 

"As a Graphic Designer working in an environment other than freelane you will more than likley be working under the following heir-achy…" 

Creative Director 

A Creative Director is in charge or head of a creative team that produces artworks that are to be displayed through advertising campaigns, or even on products.  A creative team normally consists of an Art Director, graphic designers, illustrators, photographers, copywriters, production artists and production staff. But the job of a creative director is to initiate or inspire the creative ideas and motions to make sure that the artworks include those ideas to the clients standard. The role that a creative director usually starts as is an art director or copywriter position. A creative Director usually handle clients and there situation to understand the task at hand.

Legal & Ethical Aspects of Copyright / Intellectual Property

To begin with, I shall start with Intellectual property

 This is a term/issue referring to aload of distinct types of expressions of which has a set of rights are recognized under the corresponding fields of Law within Australia. Under intellectual property law, owners are granted the following certain exclusive rights to a variety markets or Audiences, whether it be the following:

• machines,

• musical, 

• literary, 

• and artistic works; discoveries and inventions as well as applications

 Common types of intellectual property rights include Copyright, Trademarks, Patents, Industrial Design Rights and Trades Secrets in some jurisdictions.

Even though these laws and ideas behind copyright and patents are not new, the term intellectual property is relatively recent, dating from the 19th century. The British Statute Anne 1710 and the  Statute of Monopolies are now seen as the origins of Copyright and Patent Laws. These laws though having the origin of United Kingdom a respectfully in place in Australia.

1976 the design event of Colin King Grand Prix

Created by ICSID's first Patron Colin King awarded to distinguished industrial designers 1977 Lord Reilly (England) and in 1979 Kenji Ekuan (Japan)

  Kenji Ekuan

Founder and chairman of GK Design Group.A founding member of the internationally renowned Japanese of GK Design, Ekuan has been responsible for many designs of note ranging from the creating and redesign of Kikkoman soy sauce bottle through to Yamaha motorcycles, the Narita NEX express train, and the Akita bullet train.He was an important for a huge part industrial design in Japan, playing a key role in the bringing together a team of designers and leading organizations and bringing effective meaning to objects in everyday life.He graduated from the Tokyo National University of Fine Arts and Music in 1955. And then in 1957, he found GK Industrial Design Associates, which later became the GK Design Group, where now he is chairmen today. In 1960 he was elected president of the Japan Industrial Designers Association (1960) and in 1976 his international standing was confirmed by his election to the presidency of ICSID (the International Council of Societies of Industrial Design). In 1987 he was awarded the prestigious biennial Osaka International Design Award, one of many such awards he has received.

Since 1998, he is chairman of the humanitarian organisation "Design for the World" and also has important positions in design-oriented associatons such as the Icsid, the Japan Design Foundation or the Japan Finland Design Association. Kenji Ekuan has received numerous awards including 1979 Icsid Colin King Grand Prix, the 1995 Sir Misha Black Medal (England), in 1997 the Officier de l'Ordre des Arts et des Lettres (France), and in 2000 "The Order of the Rising Sun" (Japan). In 2004, he received the "Insignia of Commander in the Order of the Lion of Finland." Kenji Ekuan interprets design activities in terms of their links with the overall picture of Japanese life culture, and he has written copiously concerning this ideology and the results of his research. Among his major works are "Thoughts on tools" (Dogu Ko), published in 1969 by Kashima Publishers, and "The Aesthetics of the Japanese Lunchbox," published in 1998 by MIT Press, USA.  

Pepsi rebrand " How effective is it"

Pepsi, when I think of Pepsi some of their past designs come into mind as well as slogans. For example   some of the best slogans Pepsi used are:

"Say pepsi, Please,” “For those who think Young,” “The Pepsi Generation,” “Taste That Beats the Others Cold” These are some of the classic logos and slogans for the worlds 2nd best soft drink. During the past century, Pepsi has produced an image of fresh, youthful energy. The circle logo is iconic and began as a 1930′s-era bottle cap, with its red, white and blue color scheme in 1941 which began to help support of the war effort, and in 1962 made the leap to the bold, sans-serif typeface that     has been used ever since.

It was the 1962 typography that changed the visual idea and helped to separated Pepsi-Cola from Coca-Cola, which until then had been sharing the same, Spencerian script, at least in the uppercase letters. Pepsi’s clean, modern look was in sync with 1960s design, in which sans-serif type had began to receive huge popularity, and for a time it left Coca-Cola’s 19th-century logo looking rather old.

With Pepsi's current logo i believe with out the type it leave a boring plain effect. the type is what can sometime make or break the popularity of the logo. But in saying that the iconic circle with the red, blu and white, is known and society can establish the connection to Pepsi. Also the circle is very close to the color scheme and shape of well known basketball logos. 

Starbucks Rebrand "Fail or Effective"

Starbucks, was originated in Seattle starting this coffee corporation who then went on to change from the original design to the new modern simplified type. When changing their logo they stripping off all text – both the name "Starbucks" and "coffee," their signature product – and enlarging their stylized mermaid.

"Throughout the last four decades, the Siren has been there through it all. And now, we’ve given her a small but meaningful update," wrote Chairman and CEO Howard Schultz on the businesses website, Mr. Schultz says, "It embraces and respects our heritage, and at the same time evolves us to a point where we feel it's more suitable for the future."

But does it actually evoke Starbucks?

 The question to be asked is it a strong enough icon? asks Laura Oswald, director of Marketing Semiotics, a marketing research company in Chicago. "Would you identify that mermaid as absolutely Starbucks the way you identify the golden arches as absolutely Mcdonalds?"

"A logo is almost like someone's face. If they change it, it’s almost like you don’t recognize the person anymore," says Dr. Oswald. So why would Starbucks take the step? "I have a feeling that they genuinely want to test the new logo, and at the same time, they want to get people talking," she says. Thanks to the Internet, "you can get feedback so quickly – it’s a way of doing market research."

She's not a fan of the new image – which puts her in plentiful company, as public opinion (as expressed in comments on Facebook and starbucks.com) are more than 10 to 1 against the change.

"I love Starbucks. But do you honestly think that if you have just the picture of the siren on your cup without the words Starbucks or Coffee that anyone seeing a cup around town somewhere will know where the heck it came from? Plus it is just boring," writes ivorygirl4ever at starbucks.com.

"We go to Starbucks for comfort, for that sense of familiarity, routine, of 'coming home.' You've taken too much of that away with the new logo," writes Jewel Goldwyn on Starbucks' Facebook page. "It leaves a sour taste in my mouth more than any bitter latte ever can."

But not all response is negative.

"i like the logo! (i admittedly, i was a little worried when i heard about it...) thanks for keeping the same iconic green circle that I'm always glad to see! (and to those who think it needs to say Starbucks on it- i think you don't get it. Starbucks has such fantastic brand power people worldwide will know who it belongs immediately)" writes Narja Zarella Calvar on the Starbucks Facebook page.

In my opinion, the new Starbucks logo is to plain and simple it doesn't provide enough interest to persuade me to buy a Starbucks coffee. It no longer has the wow factor to make me want to buy the product and within advertising tat is a fail, as the whole point of advertising is to sell product.